Why do we need standards?
Standards in every industry and business are important. Imagine that we buy a monitor and its input does not match our video card, even though it has the same type. That's why certain standards apply.
In polygraphy and graphics, such standards also exist - appropriate definitions of CMYK colors - key for the appropriate color reproduction. Specified in advance formats for printing leaflets and business cards, so that they are comfortable and as uniform as possible. Without standards, even leaflets could be completely unreadable and even repulsive.
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
About printing companies
Paints, inks, paper, toners, foils and other consumables - these are things that can not be missing from printing plants. They are ordered wholesale and also consumed in bulk. For each order, the production costs are optimized, and the appropriate technique and type of printing is selected.
Graphic designers, DTP operators and printers deal with this. They are responsible for the quality of the printout and as soon as something is wrong they are the first to be targeted by the dissatisfied boss. Their work is quite hard and I have to admit that you have to really have a fuss to do it. Work after hours, maximum focus and responsibility - definitely not work for everyone.